Good product photographs can mean a world of difference between when it comes to selling them, especially on the Internet. Here are some important considerations to make before choosing a professional product photographer to hire:
Let’s begin with your website’s general layout and message. How are the pictures supposed to fit in? Do you want them to look modern or edgy, or friendly and homely? How do you want your customers to feel, looking at the images?
When thinking how much the shoot will probably cost you, look into a few Things. For one, look into the photographer’s physical location and how much travel costs can amount to. Of course, how big or small the project is will also be an issue. Is the work going to be carried out per image or per project basis? What are the things that have to be photographed, and how plain or complicated is the result you want to achieve? For instance, reflective objects like jewelry are harder and more time-consuming to photograph compared to children’s toys.
As well, are the photos going to be used in other media, such as traditional magazines or billboards? These issues also weigh in on your final cost. In general, photographers keep copyright of the pictures and give licenses only for specific uses (for example, you can use their pictures only on your website for a period of 5 years). Of course, you can always negotiate this, depending on your particular needs. When choosing a photographer therefore, make sure it’s someone who is customer-oriented, someone who will listen to you and make sure you are satisfied.
Ironing Out Details
An inevitable section of this discussion is details of the actual shoot – lighting, outdoor or indoor, and the rest. These must all be in black and white to prevent future disputes. As well, take sample shots of some items first so you can check if the quality is good enough for you, and ensure that there will be no need for costly re-shoots.
Finally, before you actually schedule the shoot, tell the photographer how much post processing you’ll be happy with. For example, changing brightness and color intensities is basic, how about more advanced editing techniques like adding filters to create a certain overall tone? This type of photography task is usually even outsourced to image retouch experts.
You can boost your website’s value just by investing in professional product photographs. But before that happens, hiring the right photographer will be your first important step. While you will find lots of product photographers today, you have to check out their work and see how your personalities mesh. You’ll want to work someone who is not only good at photography but also at dealing with customers.